Portfolio

Take a look around! This portfolio includes writing samples, graphic design work, research, awards and certificates I’ve earned and completed through internships and relevant course work.

My team completed a brand management audit on LaCroix’s status within the sparkling beverages product category.

My team won Vanderbilt Owen’s 2021 BrandWeek competition with our proposal for Graduate Hotel’s national marketing team!
Check out our presentation.

“Debate 2020: Bringing Current Events into the Classroom” was published to the PR at Belmont Blog during September 2020.

“Debate 2020: The Belmont Community” was semester long academic research completed during the Fall 2020 semester and is currently pending academic publication.

I was recognized by Belmont University for completing a communication internship in the office of Nashville Mayor John Cooper.

“4 Ways to Become a News Junkie in College” was published to the PR at Belmont Blog during October 2020.

In April of 2021, I graduated with Belmont University’s Public Relations Top Academic Achievement Award.

Click here to view samples from the 20+ broadcast segment scripts I wrote as a 14 News WFIE intern during Summer 2019.

This is a certificate of completion for Muck Rack’s Fundamentals of Social Media course I completed during Summer 2020.

I was inducted into the Alpha Chi academic honor society for those ranking in the top 10% of Belmont University upperclassmen during the Fall 2020 semester.

I earned the Lovell Ethics Advocacy Award of Excellence  during the Spring 2018 semester.

I served as 1 of 25 Belmont University students chosen to attend the October 22, 2020 presidential debate as a debate hall volunteer. I additionally volunteered 25+ hours for the marketing committee, media production staff and Commission on Presidential Debates.

I served as a Class of 2021 commencement speaker on April 23, 2021, presenting a senior class scholarship to a member of Belmont University’s Class of 2022 with
strong financial barriers.

In February 2021, I moderated an alumni panel for homecoming week.

“Intern Diaries: Lucy W.” was published to the Secret Life of a PR Girl Blog during April 2020.

Through the Vanderbilt Owen Marketing Association, my team presented ecommerce recommendations to representatives from Mars Petcare and the Vanderbilt marketing faculty. Our presentation centered on ecommerce and promotional recommendations to the Dentastix dental treat brand, particularly for Amazon and Chewy.
Check out our presentation here!

“Lucy Walsh PR Essentials Video: Media Relations” was created as an introductory video to media relations as a part of coursework intended to review for the Certificate of Public Relations exam.

With a team of students from my Vanderbilt cohort, I conducted a research project focusing on optimizing images within ecommerce marketing funnels. My contributions were concentrated on both the research design and survey design in order to equally randomize image variables for female, male, and non-binary respondents. To view our findings and my survey design, view our project here.

With a team a 4, I worked to create an extensive crisis communications plan for a fictional public transportation advocacy group within my coursework
at Belmont University.

Through Vanderbilt’s Owen Graduate School of Management, my marketing strategy team was the flagship group to present on Dr. Kelly Goldsmith’s case study on ViacomCBS’s DEI work through the strategic placement of RuPaul’s Drag Race within the organization’s channel portfolio. This DEI case was recently published in March 2022 by the Harvard Business Review.

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“Why I Come Back to TEENPOWER Each Year” was published by Youth Resources of Southwestern Indiana during June 2018.

These graphics were published to the @jmg_pr Instagram account during my Spring 2020 internship.

“Virtual Preview Day Do’s and Don’ts” was published to the PR at Belmont Blog during September 2020. I served as a Bruin Recruiter and Office of Admissions representative for the Department of Public Relations from 2018-2021.

This is a certificate of completion for Google Analytics for Beginners earned in July 2020.

This is a certificate of completion for Muck Rack’s Fundamentals of Media Relations course I completed during Summer 2020.

I was inducted into Belmont University’s chapter of the Lambda Pi Eta communications honor society during Fall 2019.